Review one of the previous student videos that you analysed in class (Research)

For analysing a previous student's work, I have chosen the music video to Madcon - Beggin'. Not only was it the only avaliable video on the website but there were a few points of critism that I could make.



Beggin' you from 283goswell on Vimeo.

Media Language:
- Setting/Location - London streets, in a house and in a studio with a black back drop which is a smart idea with the way they used it. With these shots the artists are telling the story but in other footage is the narration given to the audience.

- Mise en Scene - I like the fact that they have used two girls in they're video as eye candy to the audience. They thought well about how they could dress for this specific part where they are teasing that singers as they are wearing tight jeans which is a number one garment for ladies showing figure. In contrast, the singers wear multiple outfits throughout the video but part of me feels that they never thought about it that well. The style worn today by young urban teenagers did not match the genre of the song which was Pop/Jazz/Funk. However, it could be at the fact they never wanted to duplicate the original video in which the singers were wearing Old Disco 60's outfits.

- Camerawork & Edits - There is good use of footage used throughout the music video although some of the shots could be filmed a bit better. I think there could have been more close-ups or even extreme close-ups e.g. where they have used the females, they could have done a few ECU shots of specific parts of their body etc. They used edits very well as they are to the beat of the song and constantly moving. Very few repitition shots are used but they had a good technique of CU (close-up) to MS (mid-shot) to CU to LS (long shot).

Mood/Tone: Quite lively and happy due to the dancing used in the footage.

Narrative Structure: Very clear that it is Linear. Through lyrics e.g. Begging you and through action as the actors draw their hands to the audience which engages them.

Audience: 16 - 25. It uses a young upbeat rhythm and the footage portrays youngsters.

*Out of 60 marks, I would have given this group approx. 30 marks. This is because there is good use of edits, satifactory camerawork, good thought to mise-en-scene but the idea of the video was too similar to the original e.g. using a game controller as a prop and the idea of each singer having a girl each. Watching the video just reminded me too much of the original and I felt I needed to see a complete different video.