Friday 21 January 2011

2. How effective is the combination of your product (video) and anciliary texts (digipak and advertisement)

My original idea for my digipak was a very dull and moody appearance as i thought this would add a very edgy and effective mood to it as opposed to our video which is very bright. In the end i decided that too much grey was not he best idea. So when it camedown to producing the piece on photoshop i used the same front cover picture but just the colour version of it. The preliminary task gave m a vey good idea on how i wanted my digpak and advert to look like.


I made sure that the artists name was added to the ront cover as this is a very important factor, you can regonise the name 'Y Shocker' as it also appears in the video. We had the artists name appear right at the start of the video so it will be more likey to remember it and this way the artist is also promoted even if some people dont buy his album. The artist has been used in three of the products so it is very easily recognised by the audience. the images and effects used on my digipak and advertisement compliment my video very well. what i like mostly liked about my front cover was the picture that was used. It made the cover standout and the fact that the artist looks partically crazy, says a lot about the artist. i chose to have the front cover very simple as the the image created enough effected but i also chose to add the artist name and a 'parental advisory'  label for a rougher look and to compliment the genre . Even when i was adding text to the inside panels for the 'thank you' note i had to make sure it sounded how the artist would  say it. The influence for my digipak came by looking at a variety of artists and putting ideas together. Solja boys album slightly helped me with the back cover such as the small prints at the bottom. i was also got inspired by 50cents album where he also has his hands o his head, the album also portrayed dull colours.

I believe my digipak and advert sit myaudience a lot which varies from 15 and above. i beilieve mainly rap and grime fans would enjoy this album also mainly boyswhich is why i specifically madethe colours dull as opposed to something like pink. in terms of advertisment i chose to use the same picture as i loved it, plus the image itself is veryattention grabbing so it was the best for promoting.


Question 3 How did youse media technologies in construrctuion and reasearch.
We reasearched students past work throguh vimeo and fond out the do's and donts. Watching these videos really embraced our ideas and made us think deeply abot how we were going to film every scene, and edit them. The lip sync tutorials tutorials gave us an insight as to how to get the video fottage and sing together to look as though we were singing it. this was very useful as we needed to get the syncing correct or the video would not look realistic. we were also taugt how to use camera effects such as using light during nighttim scenes. to film the footage we needed state of the art video camera which produced us with very good footage and gave a proffesional add to it. using the cameras was fairly simple and wegot the hang of it very quick. We had to make sure thatwe used the memry cards correctly because otherwise our work would of been lost. We used blogger in order to outline our ideas and plan our work.

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