Evaluation

1) The process of producing a music video, digipak and advertisement was a long an strenuous task, we broke down all elements of each media product and made it similar to successful professional counterparts. Firstly we needed some inspiration from real music videos that we could emulate and be able to learn from them in order to come up with a decent music video.

Our inspirations were:

Eminem feat. Rihanna - Love The Way You Lie

Tinie Tempah feat. Eric Turner - Written In The Stars

Sugababes - About You Now

Kanye West - Runaway (Full-length Film)

All videos contributed and had parallel parts in our own video, this gave our video a look that followed the conventions of music videos that you see on music channels rather than a viral video found on YouTube.

Our main inspiration came from the video to Sugababes - About You Now, we had decided that our video was going to have two artists and a storyline. After some brainstorming we came up with our final, main concept for the video, this was to have a couple meeting each other on a London bridge. The video would include a lot of journey time as we wanted to capture the couple's journey towards each other, we liked this idea as it would make the video interesting and capture London and city life. When we found the Sugababes video the concept was almost identical, the video had a couple meeting up and we new we needed to take various ideas from the video in order for us to make a video that conveys its storyline instead of having a video where it looks like two people are simply walking. We found that many of the shots were hand held, this visual style was great as it gave the video an in moment feel, almost live feel to it which we were all for to be used in our project. Another aspect gained from the video was many of the camera angles, camerawork and also we gathered that the shots in our editing would be fast paced to make it exciting.

We used a wide range of camera shots to make the video entertaining.

Here the female walkes pased the camera on a closeup, both the shot and footage was unique. 

The final scene is similar our though a close up. We then used a rising shot unlike in the Sugababes video.

To begin our video we needed to set the storyline and create a typical image for a cheating male, we needed to do this in order for the song to somehow relate to what was in the lyrics in the song. The main phrase in the song by Wiley featuring Emile Sande is the title of the song 'Never be your Woman'. The lyrics clearly send the message of a woman saying she isn't the right girl for this guy or a guy in general. The story line therefore fits lyrically and visually. The video begins with the male character waking up next to a woman, after the video ends we can clearly realise that he's having an affair or even affairs with other women as he is not satisfied by one woman alone. The video we related this beginning scene to was Eminem feat. Rihanna - Love The Way You Lie, the video was not entirely similar but allowed us to learn how to represent a man cheating with a woman with camera angles and a display of micro features.

This birds eye shot was the most similar in both videos. 

When creating the video we knew that the artists singing in the video needed to have exciting scenery around them, we needed a location that would look good and go with the city theme that we see so commonly in Grime and Rap videos. After doing some research on videos, the most exciting scenery we found an artist in was in the Video to Tinie Tempah's Written In The Stars. The scenery around Tinie Tempah is eye catching, modern looking and hip hop cool looking, but most importantly it ties in with the city theme. In the image below you can see how this simple research gave us a platform to make our video look more exciting, it also gives the video a look that differs from other genres and looks professional.

There were many other videos that inspired us, as I did the camera work one shot that i found was vital we used was when the camera man slightly moves the camera away from what is on screen therefore leaving a vacant feeling on the viewer. I first came across this while watching the video to 'Runaway' by Kanye West, this Gif. file show a quick representation of the camera shot that i have explained. 

Our video follows many of the conventions in grime music videos, we decided that we did't want to make any brash decisions and brake conventions of our genre seeing as we were mostly following the conventions in order to create a professional looking video. We did brake a convention storyline wise though, the main protagonist in our story is played by a character instead of the actual artist. We broke this convention in the video and did the same with the female artist as-well. I think we successfully broke the conventions of basic story line linking to the artist by actually placeing them in the storyline sequence because the audience was able to understand that the artists were being represeted by the characters.

Question 2

The video and the ancillary products clearly reltae, the genre features where kept the same on both the ancillary products and the video.

The night time theme is visible in both the ancilliary products and the video. The digipak and advert both link as the image used in the album cover has been used on the advert aswell. I didn't simply place the album on the advert but re arranged the images and logos so that you could see some internet based connections showing it was an advert. Our video will definitely attract people that like this genre of music, it follows conventions from the grime genre, it is fast pasted and partly filmed at night. The ancillary products will also appeal to our genre along with the advert because of the black and white theme. The image of the artist is clearly visible to the audience and this creates excitement to people that listen to grime.

Question 3

To record our video we used many new types of equipment. The camera was prime for capturing footage, the digital camera was really high quality, the stand was helpful and the memory cards were easy to use and of high memory.

To edit we used new up to date programs like final cut pro, although re adjusting ourselves to these programmes they were exceptionally helpful.

We tried to use the green screen and begun taking some shots in the green room but then decided that we would rather go to the locations and take the shots seeing as green room shots take a lot of editing to make it realistic.

We used very good software, i used photoshop elements 4.0 and made a advert and digipaks with ease. The editing of photos was very easy although it took some time to get used to. 

Another media technology was the one i'm using right now, internet blogging in blogger. I used blogger like a diary to document what resulted in being an exciting and fun project as a whole.


Question 4

We learnt a lot from reviews, i learnt that the concept of the video was actually grasped by the audience. We also did a quick survey from our class and one little error where our female artist had a handbag on her left hand then switching to her right hand but only the teacher realised luckily. I interview two people that actually like grime music and their reception was good, they were our main target and thankfully we came though. The feedback makes me look back at the project and realise that we could maybe have spent even more time on taking shots. The audience in the cinema reacted very well, my friends were very supportive of the video which was good to hear but what i enjoyed the most was the louder than normal clapping after our video was screened on screen on the green cinema. I have learnt that perhaps with time i could brake more conventions of a genre in order for it to be almost revolutionary in the media and set a new tone. Here are two recorded reactions to our video.

One of the negative reactions to our video was that we could have used more locations, we did emphasise on getting a lot of locations but still according to the view more could be used. i have learnt a lot during this blogging, recording, designing year and now how the viewer is our prime concern. Finally  this project has been tough but fun.