Me and my group took a long time to decide which song and artist we wanted to base our music video on, in the end we decided to do Wiley Never be your woman. we knew that producing a grime song would be quite a difficult task as we had seen many previous videos of students that had produced this sort of work. We decided to slightly change the conventions of the genre of the music video. We still included a rapper but the setting was based around central London as opposed to rough looking areas which would be a typical grime image. Our concept was based on a relationship involving a cheating man going on a journey to meet his faithful girlfriend, who has no idea about what the goings on are. We filmed in many locations such as Piccadilly Circus, London Eye, Vauxhall Bridge. The process of making the video was a very long process as we had difficulties finding the rapper which we found in the end. We thought about each scene and where and how we were going to produce them. Every scene was thought about and we tried very hard not to copy the original aspects of the video of the song we were using. For example the video included a very basic area with many estates. We chose to do the opposite to this and base it in central London. The rapper in the original video only appears for a very short moment only. We decided to include the rapper in quite a few scenes. The singer only appeared what it seems to be on a balcony very early in the morning but we decided to base our lead singer in many different locations such as on a bridge at sundown, near a lake on a very bright day.
We decided to break every convention of the genre to give it an edge and to stand out from different grime video's. We did not chose to focus on one character we had four characters included, which was a vocalist, a rapper and the two main characters the male and female which are seperate from all of them. Although the storyline is based on the male and female the rapper and singer also have their own main roles. We chose to do our scene mainly outside as we thought this would look better as opposed to having a rapper preforming on stage which would be very cliche.
Eminem Featuring Rihanna - Love the way you lie
This particular song fitted our genre of music as it was a rap song song, but the difference is that they he is an American artist. They're concept is fairly similar to ours which includes two couples on bad terms with each other. The part of the video that i really liked was the fire, but unfortunetly we could not use it in ours for health and safety reasons. There is a wide varirty of shots and angles used effectively. The setting of the song is very basic but due to the many camera angles and effects it has made to seem better. I was very inspired by the part when the couple are lying on the bed and i had to fit it in our video somehow. In the end we did and it worked perfectly. It was a difficult shot to perform as it was a birds eye shot.
Sugababes - About you now
The entire concept for our video came from this one. I have always loved this video but i wanted to base it on a different song. Never be your woman was perfect for it as it included a relationship with an unfaithful man meeting his girlfriend. As we had to include a rapper in the video a lot of change had to be done in order for everything to fit in together. The main aspect that attracted us most to this video was the fast editing and camera movements. There where high angle ho, low angle shots,establishing shots and so much more. As a group we believed that these aspects turned a video from looking simple into a well produced piece. The images below show the similar endings that we use, both girl and boy being on the same side in both images. We thought to end it like this as it ends with a clif hanger.
Tinie Tempah - Written in the stars
We included this video because like ours it contained many characters and locations. It used many establishing which we were a fan of as many are used in ours. They both involved a rapper and a singer whih told the story of the video.
These shots are very similar to eachother as they both portray the sky with a city outline in the background. Tinie Tempah's video starts of withthe camera panning around him as does ours.
The digipak that i have produced followed the convention of gime genre as oppose to our video which breaks all the conventions. I found creating an image for a grime related digipak pretty simple as i am very aware of grime music. The entire group found this fairly simple to create as we all have agod understanding of the genre. I kept the colour schemes for my digipak and advertisment fairly simple which mainly consisted of the colours grey, black and white. We chose these colours as we thought they are the best colours to use for this sort of music. I wanted to keep the album looking simple but effective and i got some great responses from my class.
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