Short-List of fonts, colours, layout, and design ideas.

Fonts:

I am going to be using one font type throughout my digipak varying in size in different panels.

Colours:

Correlating with the image that I am going to use on the front of my digipak i am going to use a grayish theme throughout the digipak. I have decided to change my initial idea of the front as the wide array of colours made my digipak look too vivid and the artist wasn't really displayed adequately.

Design Ideas:

I have decided to use an effect on the digipack which runs throughout the digipak.

Layout:

I am going the make the layout of the text simple and easy to read with minimal effects. I decided on this due to the quantity of digipak's i analysed with the same genre, none of them had stylish effects on the text or the images, they were plain, simple and effective.

Overview Do's and Don't' of design work

When constructing a Digipak or magazine advertisement, there are various functions you can and can not follow such as...

An example of what a digipak should not look like is...

A CD panel like the one about has a lot of functions which have not been followed. The amount of colours used which is 4 different colours is too much for such a calm posed photo. Even though the background colour and the blue photo do not compliment each other, I think it looks quite interesting but different. The font of both the album and artist name seem either too victorian or sans-serif for a rap album (the genre is given but the artist's pose and mise-en-scene). Along with the colour and size of these texts do stand out amongst the audience but do not follow the simple steps of producing a CD Digipak. One thing that isn't noticable is an album with this specific genre of Rap/Hip Hop needs an Parental Advisory logo.

Short-List of fonts, colours, layout and design ideas (planning)

As a group, we have come up with a few ideas of what fonts, colours and designs to use for our individual Digipaks. It was a hard decision as everybody had their own imaginations and ideas but we had to combine them together and come to a final decision of 2 ideas for each topic.

Fonts:

- Serif lettering (sharp and strong edges)

- Bold/Extra Bold font to stand out for the audience
- Large sized for front panel (Artist's name)
- Smaller sized for Album name (preferably in different font)
- Same font as Album name for Tracks list.
- E.g (Academy Engraved LET , Broadway BT , Simplified Arabic Fixed , MisterEarl BT )

 Below are some examples of how the Artist's name could look on the front panel of the digipak.

Colours:

- Neon blue or Beige Brown combined with black

- Colour that represents a young male rapper (blue)

- A colour that will stand out on the whole front and back panel.

Layout / Design:

Front Panel

Back Panel

Analysis of 3 Advertisements (research)

Advertisements are everywhere! They can be Billboards, Magazine pages, TV adverts or even Pop-Ups on the the computer. Music advertisements broadcast an artist's album/single/concert following the simple functions used to create a Professional Advertisement. I have collected 3 different styles of advertisements which all persuade an audiene to buy an album but all have different advantages/disadvantages to them.

Lady Gaga: Live on Stage

- Contrasting coloured image using a cartoon effect but the artist is not recognizable from this picture.

- Focal point of the white large text which states the date of concert which is very important to the audience.

- All other use of text uses capital letters and same 2 contrasting colours used in photo.

- Big and bold text at the top alone is the artist's name which states who the person is and does attract to the eye (also uses patterns to make it attract to females)

- Use of icons and logos at the side to show supporting acts or companies.

- Overall is a catchy poster advertisement aimed at young females as it uses variety of text size, same font and great use of minimal colour.



Imran Khan: Unforgettable

- 3/4 of advertisement is the artist's appearance in a variety of shot sizes e.g. Long shot, close-up shot

- Supporting fans webite used effectively in a completely different font and colour.

- Serif bold font used for release date along with same font without boldness for official websites.

- 2 different stylish sans serif font used for artist's name and album name which brings a more urban audience to attraction. 

- Simple and traditional layout used with a big photo and text underneath.  

Rihanna: Good girl gone bad

                        

- Hot red background contrasting the album cover.

- Effective album cover using traditional opposing colours of black and white.

- Recognizable yet stunning photo of artist give the advertisement a serious mood.

- All text in white and sans serif font with minimal use of different text size.

- Brand logo of used to promote album

- A very plain and simple layout and not enough information used

- No name of artist or album name.

Do's And Dont's Overview

Our teachers handed us a simple Do and Don't handout setting guidelines that would set us on our way to making a proffesional looking digipak.  Above is a screenshot of a section of the handout. Many of these rules had to be recited for example the rule on how we should not place text in front of the artists face, they helped me a lot seeing as  hadn't made a professional looking digipak before. The image below example of a failed Digipak, you can see the name of the artist covering the image on the screen, this covers what should be the main part of the cover. There are two different fonts used in this video, although this could be pulled of the creator of this digipak clearly uses the wrong colour and fonts as it seems like it was made in about 2 minuets. By looking at these unsuccessful digipaks the Do's and Dont's where vital. 

The image here is one of the past years final digipak. The digipak follows many of the conventions from the Do's and Dont's, there is no font covering the artist, the name of the artist, title and song list are all in the same font. The digipak works for me because there is a colour consistency throughout all the digipak sides, i will learn from these digipaks and hopefull make a succesfull looking digipak myself. 

Feedback from the Rough Cut

Initially due to the lack of shots that we had for our rough cut the teachers feedback was use full in making different scenes correlate with each other, the feedback from our animatic and pitch helped us design a plot for our music video. The way in which each actor is moving had to be filmed constant keeping with the 180 degree rule making it look as if both actors were actually meeting up, feedback such as this helped us make more sence of the plot we wanted our audience to see. 

Mock up of my Advert