Analysis of 3 Advertisements (research)

Advertisements are everywhere! They can be Billboards, Magazine pages, TV adverts or even Pop-Ups on the the computer. Music advertisements broadcast an artist's album/single/concert following the simple functions used to create a Professional Advertisement. I have collected 3 different styles of advertisements which all persuade an audiene to buy an album but all have different advantages/disadvantages to them.

Lady Gaga: Live on Stage

- Contrasting coloured image using a cartoon effect but the artist is not recognizable from this picture.

- Focal point of the white large text which states the date of concert which is very important to the audience.

- All other use of text uses capital letters and same 2 contrasting colours used in photo.

- Big and bold text at the top alone is the artist's name which states who the person is and does attract to the eye (also uses patterns to make it attract to females)

- Use of icons and logos at the side to show supporting acts or companies.

- Overall is a catchy poster advertisement aimed at young females as it uses variety of text size, same font and great use of minimal colour.



Imran Khan: Unforgettable

- 3/4 of advertisement is the artist's appearance in a variety of shot sizes e.g. Long shot, close-up shot

- Supporting fans webite used effectively in a completely different font and colour.

- Serif bold font used for release date along with same font without boldness for official websites.

- 2 different stylish sans serif font used for artist's name and album name which brings a more urban audience to attraction. 

- Simple and traditional layout used with a big photo and text underneath.  

Rihanna: Good girl gone bad

                        

- Hot red background contrasting the album cover.

- Effective album cover using traditional opposing colours of black and white.

- Recognizable yet stunning photo of artist give the advertisement a serious mood.

- All text in white and sans serif font with minimal use of different text size.

- Brand logo of used to promote album

- A very plain and simple layout and not enough information used

- No name of artist or album name.