Without Digipaks, an audience can not tell what genre a CD is. Therefore with the simple packaging of which attracts the eye tells the reader not only the artist but they type of music they are about to purchase, Below I've analysed 3 completely different CD Digipaks from artists in contrasting genres.
50 Cent: Curtis
Front:
- Simple yet clear and eye catching album cover
- Minimum of 4 colours (Black/white/blue/gold)
- Parental Advisory logo to warn for younger audience (always on bottom left of right hand corner)
- Well known gangster font with sharp designed edges.
- Extreme close-up shot for defined features.
- Use of image in correct order (eye contact with the audience)
- Lighting of dark shadow portrays the ghetto life and his style of music which is dark.
- Promotional sticker using binary colours to image which stands out.
- Gives an overall depressed but serious look to the album.
Back:
- Using opposite colour to front cover but fades to black to link with it.
- Use of small font for tracks list, but not recognizable to read from far.
- Detailed design of a badge using gold to portray the jewellry and richness of rappers.
- Producing labels and barcode used correctly.
- Simple background design of blue with gradual black outer area and gold areas of design.
- Large font of '50' tells the audience what is he commonly known as.
Busted: Busted
Front:
- Almost like a photograph taken at a Police station.
- Long shot shows physiques of all artists and their dress style.
- No title or artist name used so they expect audince to know them by face.
- All artist in the same pose shows their childish mentality
- No colour scheme used, just a natural photograph
- No thought to mise-en-scene (seems like normal outdoor clothing)
- No use of lighting to draw attention
- A laidback normal but not as effective album cover.
Back:
- Capital letters with slim bold sans serif font
- Numbers written as '01,02,03' to show how young and childish they can be (age generation)
- Barcode and Labels used correctly
- Realplayer logo used to promote.
- Grey background using faint black lines (Theme of lines used)
- Good choice for a first album and suits the rock/pop genre.
The Saturdays: Headlines
Front:
- Bright and contrasting colours used to suit the pop genre
- Exposure of legs attract to the opposite sex
- Black and white colours used for the album name which is effective amongst the image
- Long shot to expose figure of singers
- Large basic font for band name with a glow ( suited to the teenage generation)
- Whole album is sassy and full of life to the eye.
- Background of faded blue shades almost like sorbet theme
Back:
- From shades of blue to purple for the background (both cool colours)
- Same font used as band name ( bright and clear to read easily)
- No image used as the front cover is busy enough as it is.
- Barcode used correctly.
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