Thursday 16 December 2010

Analysis 3 Digipaks

Digipaks are essential in the advertising marketing industry, not only does the Digipak package the disc but most importantly it sells the artist, by using images that catch an audiences attention. It incorporates many different things such as where to download the artists music, logos from record companies, thanks to fans and family on the inside and obviously song list on the back.

This DigiPak relates to my genre its also grime/rap like Wiley our original artist. The front Cover shows the artists face, the parental Advisory logo is obvious and will definately be put on my Digipak. The artists name is in big lettering along with the album name. The overall Digipak is very simple, the attension is placed upon the artist and also the tatoo on his neck.



This album cover belongs to Devlin, he is another rapper associated to grime and the Digipac has caught my eye. We can see the artist up against a wall, its a simple image, his facial expression is serious as most grime artist like to represent themself like serious people. The artists name 'Devlin' is the most significant and outstanding part of the digipac.


The Dark lighting here is what attracts my attention, the graphic editing where you can see the artist holding what appears to be New York City looks interesting. The font used for the artist name and album name are the same, it collaborates well with the theme of the whole digipak and this will be taken into consideration.

My digipak will contain the image of the artist, an effect on the background to add graphic effect. The colours will all be black and white and will follow on the advert so that they can relate once more. 


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