Screenshot of Complete Digipak

                                  Inside panels                                        Back Panel                      Front Cover 

Analysis 3 Digipaks

Digipaks are essential in the advertising marketing industry, not only does the Digipak package the disc but most importantly it sells the artist, by using images that catch an audiences attention. It incorporates many different things such as where to download the artists music, logos from record companies, thanks to fans and family on the inside and obviously song list on the back.

This DigiPak relates to my genre its also grime/rap like Wiley our original artist. The front Cover shows the artists face, the parental Advisory logo is obvious and will definately be put on my Digipak. The artists name is in big lettering along with the album name. The overall Digipak is very simple, the attension is placed upon the artist and also the tatoo on his neck.

This album cover belongs to Devlin, he is another rapper associated to grime and the Digipac has caught my eye. We can see the artist up against a wall, its a simple image, his facial expression is serious as most grime artist like to represent themself like serious people. The artists name 'Devlin' is the most significant and outstanding part of the digipac.

The Dark lighting here is what attracts my attention, the graphic editing where you can see the artist holding what appears to be New York City looks interesting. The font used for the artist name and album name are the same, it collaborates well with the theme of the whole digipak and this will be taken into consideration.

My digipak will contain the image of the artist, an effect on the background to add graphic effect. The colours will all be black and white and will follow on the advert so that they can relate once more. 

Final Video Vimeo

Dennetta, Fabian, Miguel, Ira from 283goswell on Vimeo.

Analysis of One sequence from Rough Cut

One sequence that was vital was where our actor, Fabian, had to put across to the audience and we had to capture an essetial part of the concept where he was clearly with a woman in the same bed. This scene was increadably important, unfortunately once we put the clips onto Final Cut pro and were able to see them we felt the shots wee too dark. Weconsulted our teacher for a scond oppinion and it clearly made an impact in contrast to the rest of the shots which were caught in rich lighting. We quickly got our equipment and although we hit a slight dilema where the actress from the scene couldn't participate we dressed our team member Ira in a wig and took the shots. By taking in mind some tips from the teachers on how to capture the best shots and lighting we recorded well and finally came back to the edit suite we had excelent and much improved shots.

Planning: Shortlist of fonts, design, layout and design ideas.

To get started I needed to get the simple basic ideas for the digipak out the way. I needed a font, layout idea, design ideas which would allow me to research various types of ideas so that i could choose the perfect one.

Font

These are all font that I initially wanted to use, i then finally came to the conclusion that i would use the, Enduro Dos font seeing as it looked modern and eye catching.

Colours


The colours i want to use where definitely black and white, the silhouette dark urban effect it has to it makes it look entirely professional in my opinion. The image below is an image that i want to recreate for my digipak, the black and white theme works perfectly even for the genre of music.

Design

My design is going to have the artist as the main focus, i want the artist to look past the camera seeing and the title of the album would be 'lure of my memories' therefore adding an image that would connote a man thinking.

Layout

The layout will have the essentials logos on the back, parental guidance logo is vital for this genre and the title, image and artist name would all have a uniqueness to them.

Planning for Digipak: Mock up

In order not to waste time we all made mock ups of what we wanted our digipak to look like. The digipak i made follows many conventions of \ones we see in the genre of the song we made our video to.

 The whole digipak has a set theme of black and white, there are no colours involved. The title and name of the album are in two different fonts, although this is challenging i managed to get the right fonts to look professional. 

Front

The front has the image of the artist looking in a direction, past the camera, the blur effect behind him makes a day dream sort of effect which relates to the name of the album, lure of my memories. 

Back

 I also put some of the logos that I would use for my digipak. The track list was to be in the back I plan to select a font that can fit in well with the digipak.

Inside

The back of the digipak would contain a spread image across both panels in order to keep a limit of image so that there wasn't a barrage of different pictures.

Digipak and Advertisement Mock up: Planning

Using a bunch of photos captured previously by our male artist 'Y.Shocker,' I produced my own mock-up plan of what ideas and imagination I wanted to use as my digipak.  This was a very relaxing yet creative lesson that I really enjoyed using equipment such as scissors, paper, pritt stick and coloured felt tips. We had to print our photos and transfer these images onto a paper CD cover template following the functions of a digipak e.g. Using a barcode and copyrights labels.

Below is my front and back panel which use the same background scheme of a neutral surroundings which was included in the take photograph. On the back panel, I've decided to keep my tracklist aligned to the left hand side using capital lettering. Underneath all this is followed by a few supporting logos such as Realplayer and EMI Records.

The front panel uses a close-up photo of the artist stretched amongst the whole of the panel making it the background and focal point. The parental advisory logo is very important with this album since the genre Grime and Rap use explicit lyrics. Iv'e also decided that the artist's name would be in big and bold typography along with the album name in a different font in a smaller size which in this case is 'Lure of my Memories.'

Above is the inside panels to my 4 panel digipak. On the left and side I have used a black and white photo of the artist which has a natural and cool mood. Possibly I will add dedications to fans and important people to the artist. However on the other side, another long shot of the artist is used with the same colour theme of black and white keeping both panels the same.